F!zz: A Revolutionary Beverage Experience by PepsiCo

PepsiCo's Innovative Approach to Soft Drink Mixology

The inspiration behind F!zz emerged from a collaboration between the PepsiCo Design Center and Foodservice innovation teams. They envisioned a future of soft drink mixology, or "Fizzology," that would encapsulate the fun, effervescence, and excitement of soda. Drawing from PepsiCo's iconic portfolio of soda brands, F!zz takes the bubbles out of the bottle and transforms them into an immersive adventure for all five senses.

What sets F!zz apart from other beverage experiences is its unique properties. F!zz drinks include flavor shots, bursts, garnishes, and foams, offering consumers a fun, adventurous way to deconstruct and reconstruct soda. The event is a 360-degree immersive experience featuring actual bubbles and smoke, flavor scent tubes, a DJ, and hands-on Fizzology creations that embody the fun-spirited nature of F!zz.

Every design element of the event, from spinning striped globes and custom illustrated flavor avatars to mixology stations, echoes and celebrates effervescence. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.

The F!zz beverage experience extends beyond traditional branded packaging, creating a unique event that is emotive and delightfully sensorial. The design team at PepsiCo Design & Innovation has successfully created a beverage experience that is not just about taste, but also about engaging the senses in a fun and playful way.

The innovative design of F!zz has not gone unnoticed in the design world. In 2016, F!zz was awarded the Golden A' Event and Happening Design Award. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.